The problem
Customers needed to order with dedicated price lists, but accounts,
prices and stock already lived in CRM and internal systems.
A generic shop would have duplicated everything.
The solution
Custom B2B shop (Laravel) with client area, catalogue and order flow,
connected via API to systems already in use. Same approach extended to
a second brand on PrestaShop where a classic storefront fit better.
The outcome
Online orders aligned with internal data, less manual back-office work,
and a B2B channel reusable across brands.
Stack
laravel · prestashop · api · docker